CATEGORY: Label Design
SOFTWARE: Illustrator, Photoshop
Designing a label can seem like a complicated undertaking at first. Labels must accomplish the task of standing out and evoking the product’s unique qualities all while fitting within the company’s established brand. There are also technical considerations: what information to include and where, the shape of the container, and the limitations imposed by printing expenses. To simplify all of this, we’re going to walk you through every step in this complete guide to label design.
Before you can create or commission a label design, there are a few things that the client will need to have ready for the designer ahead of time. This will make the design process go much smoother, ensuring that you avoid any rushed, last-minute design changes due to a lack of planning.
The container, of course, comes before the label. Begin by researching packaging suppliers or manufacturers and choose a container. Be sure to take note of the material, size/shape and pricing for bulk orders.
A label design is no substitute for a logo, and it is a common rookie mistake to commission a label design before giving any thought to your company brand. A logo represents the overall business’s identity through a simplified symbol whereas the label acts more or less as a signpost for a particular product.
Labels must accomplish the task of standing out and evoking the product’s unique qualities.
The printing service will take the final design file and create your finished label. All the same, it is good foreplanning to find out the printer’s technical requirements and pricing before seeing a designer—e.g. file formats, sizing restrictions, costs for additional colors, or fancy extras like foiling, finishes and mattes.
This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.
Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes.