CATEGORY: Marketing Banners Design
SOFTWARE: Photoshop, Illustrator, Canva,
SERVICES: Graphic Design
Good design is vital to creating a banner ad that people will click on. This short guide will lead you through the planning and work process that is required to design a remarkable display ad. In order to design a banner ad, you need to look at the workflow as a whole process. The process of a successful banner ad campaign starts from the planning of the campaign and banner ad and ends at the closing of a sale or the intended overall goal of the banner ad. Knowing how to design a banner ad is only one component for creating an effective banner ad campaign. Other elements such as placement and creating effective landing pages are also important.
Defining your overall goal is important when you design a banner ad. Without a goal, your banner ad will be nothing more than a pretty click-through picture. Here it is essential to think about the overall process.
The goal of the banner ad is not simply for viewers to click on it. Your goal of your banner ad should be to increase conversions, build brand awareness, or get people to buy or download a product. Establish your goal first and build your banner ad campaign around this end goal. Next, you should think about your target audience. You should ask yourself: who is my target audience? What do they want? What are their needs and problems? What will make them click a banner ad? Spending time researching your target audience will ensure that you do not completely miss the mark and create a banner ad campaign that fails.
The copy is important when you design a banner ad because allows your to communicate your offer clearly to your audience. The key rule here is: keep it short, sweet and to the point. Face it, viewers do not want to read line after line of text, regardless of how good the writing is. So keep it short.
The goal of the banner ad is not simply for viewers to click on it. Your goal of your banner ad should be to increase conversions, build brand awareness, or get people to buy or download a product.
Images and graphics can be a great way to help make your banner ad more attractive and eye-catching for viewers. Keep your images relevant to your banner ad. If you own an e-commerce store, you might want to feature some of your products in the banner ad, for example, or if you own a car dealership you should feature some of your latest car models on the banner ad. Use images wisely, as with text and colours, don’t overcrowd your banner ad.
There is only one sure way to see if your banner ad design has improved, and that is by testing your banner ad. The best way to test your banner ads is to use A/B testing. This will allow you to try out two or more variations of your banner ad to see which one is more effective gaining click-throughs, leads, and sales. Then you can see which of your designs are most effective and continue to build successful banner ad campaigns. Also ask for feedback from colleagues, customers or your target audience in forums online. This will help you to make improvements on your banner ad and see what the general reaction to it is.