CATEGORY: Social Media Graphics
SOFTWARE: Photoshop, Illustrator
Whether you’re running Facebook Ads for the first time or the thousandth, there are a lot of options to go over ranging from targeting, placements, and bidding. By the time you get to the ad formatting yourself, it’s understandable if you’re ready to just pick a simple, single image ad and be done with it. If you do, however, you’ll miss the chance to rock the creative part of your ad campaign, which is undoubtedly an important place to make your ad campaign really shine. One of the best examples of this is Facebook’s carousel ads.
Carousel ads– also known as multi-product or multi-image ads– are a format option available for Facebook and Instagram newsfeed ads that allow the advertiser to showcase multiple slides containing images, videos, text, and links in a single ad unit. They have a great track record for driving strong results and can be used to accomplish a large number of different goals.
Carousel ads stand out in the feed, which give them a distinct advantage. They’re also interactive, encouraging users to scroll through the slides to see more, and that need to know will get people doing so, even if they would have ignored your single-image ad in their feed.
Creating carousel ads for Facebook or Instagram (or both– you can create a single campaign and run them on both platforms) is quick and easy. Proceed through the ad creation process as you normally would, choosing your objectives, targeting, bidding, and more. You don’t have to select anything in particular in order to create carousel ads except for enabling feed placements.
Once you get to the creatives section, it’s time to shine. Select “carousel” as your ad format. You can find this under Ad Setup. (We’ll look more at different options to enhance your carousel ad later on.)
Carousel ad format is known for high engagement, high click-through rates, and higher-than-average conversions.
Facebook’s (and Instagram’s!) carousel ads have been an outstanding tool since they were rolled out several years ago, and they continue to be a powerful weapon in our arsenal today. Those high click-through and engagement rates can’t be ignored, and having more space to throw in some additional links, product features, and selling points can only work to your advantage when strategically optimised.