Branding Design
CATEGORY: Design
SOFTWARE: Photoshop, Illustrator
SERVICES: Branding Design
01. The Challenge
When talking about branding design, it typically refers to key brand elements such as the logo, color scheme, typography, and other design components that makes a brand stand out from competitors, and recognizable to consumers. All these elements describe how a brand chooses to visually represent their brand identity to the public.
Besides these main elements of brand identity design, branding design also more broadly refers to how a brand chooses to express themselves in both the physical and digital world; whether that’s on social media, in physical stores, or even the interior design of company office spaces.
02. The Solution
Brand design is all about creating a brand identity that perfectly reflects your brand. A brand designer can create elements that shape your company’s branding design and represent your brand’s personality. Branding is a complex process with a lot of elements that need to be considered when creating the perfect brand design. But it doesn’t have to be daunting. Use the branding inspiration below to help navigate the creative process of designing your brand.
A brand’s design should ideally represent the personality of a brand, its values, and it can be a powerful tool in shaping consumer attitudes about your brand.
03. The Result
It’s becoming increasingly important for companies to ensure their brand design is conveyed consistently across all these touchpoints—often by using brand guidelines—in order to strengthen their brand image in the minds of their audience, helping to leave a lasting impression and cement emotional connections with the brand.
With the digital space being more crowded than ever with many brands having increasingly similar products from one competitor to the next, branding design can be a key differentiator in helping a brand stand out and resonate with target audiences.
This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.
Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes.